Legal Marketing Strategies with Matt Plavnick
🎉 Season 3 Kickoff: Legal Marketing with Heart & Strategy
In this special episode of Accountants Law Pod, we celebrate the launch of Season 3 with guest Matt Plavnick, founder of Axis Marketing Strategies.
Matt shares how he found his way into the world of legal marketing, along with powerful insights on:
Supporting lawyers beyond logos and lead gen
Understanding the business side of law
Aligning internal and external firm communication
Smart marketing budgets for law firms
Empathy, client experience, and why messaging matters
Whether you're a legal professional, bookkeeper, or marketer, this episode delivers practical tips and real-life examples to elevate your strategy and strengthen your brand.
00:34 Introducing Special Guest: Matt Plavnick
02:18 Matt Plavnick's Journey into Legal Marketing
06:53 Challenges and Strategies in Legal Marketing
18:04 Budgeting and Marketing Investments for Law Firms
25:40 Client Acquisition and Tracking
28:25 Marketing While Serving Clients
28:40 Working with Marketing-Savvy Clients
29:37 Avoiding Transactional Relationships
32:25 Challenges of Junior Partners
33:28 Fine-Tuning Marketing Strategies
37:21 The Importance of Follow-Up
49:24 Balancing Autonomy and Management
50:17 Recognizing and Celebrating Team Efforts
50:58 Parallel Insights in Marketing and Accounting
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Accountants Law Pod is hosted by Lynda Artesani, Sarah Prevost, and Steve Libhart and directed/produced by Teaira Burge and The Proper Trust. Music by ComaStudio from Pixabay - Edited by audiovideo_uk
Disclaimer: The content presented in this podcast is for informational purposes only and should not be considered as legal, financial, or professional advice.